Blog
At (M)ANASI 7, it’s not about the number of products or dramatic results at any cost. The Swedish brand focuses on organic formulations, multi-functionality and make-up that looks and feels natural on the skin. The products are designed to be genuinely useful in your daily routine, not just to take up space in your make-up bag.
This is one of the reasons why this Swedish brand has naturally found its place in the Concept Story portfolio and has won over customers who are looking for simpler, more functional and more conscious make-up.
What does ‘clean make-up’ mean in practice?
The term ‘clean beauty’ is everywhere, but what it means can vary from brand to brand. At (M)ANASI 7, it means specific things: the products are formulated using organic ingredients, the pigments are mineral-based, and the formulations are designed to nourish the skin whilst you wear the make-up, rather than weighing it down.
The practical benefits become apparent with long-term use. The skin reacts more calmly, and the textures are light and do not create a mask-like effect. This is a difference you will particularly appreciate in your daily make-up routine, where what you apply to your skin every day, over the long term, really matters.
At Concept Story, we don’t see these values as a trend, but as a natural part of our brand selection. They reflect the broader approach we take when building our portfolio: fewer steps in the routine, higher-quality ingredients, and products that last. (M)ANASI 7 fits naturally into this philosophy.
Multifunctional products: less on your dressing table, more on your face
The philosophy behind (M)ANASI 7 is based on versatility. The products are designed to be used across several stages of the make-up routine at once – a single product works on the cheeks, eyes and lips. This is not a compromise, but a deliberate design principle.
For customers who want to streamline their make-up bag without compromising on results, this is the perfect solution. Our founder Barbora, who has many years of experience in make-up and decorative cosmetics, has been using (M)ANASI 7 products for a long time and recommends them to her customers precisely because of their versatility, high pigmentation and the quality of their textures, which look natural on the skin and last reliably all day long.
In practice, this might look like this: a single multi-stick can be used for a subtle shadow on the eyelids, a warm shade on the cheeks and lip colour. The make-up looks harmonious partly because the shades are designed to work together naturally.
Furusato and iconic shades: what to choose
One of the flagship products of the (M)ANASI 7 collection is the Furusato multi-purpose make-up. The name refers to the Japanese concept of ‘a place where you feel at home’. The collection features earthy tones and muted shades that look natural, timeless and easy to combine. Exactly what we’re looking for in clean make-up.
Warmer shades, such as Furusato, work well for both daytime and evening make-up – precisely because they do not look overly bold, but rather blend naturally with the skin and enhance its natural beauty.
If you’re unsure which product to choose, you can try them out in person at our Concept Story store in the centre of Bratislava. Shades often look different on the skin than they do on a screen or in product photos, which is why we see trying them out in person as a natural part of the selection process.
Sustainable decorative cosmetics: why ingredients matter
For many years, make-up has been viewed as separate from skincare. However, (M)ANASI 7 takes a different approach – it sees its formulations not merely as aesthetic products, but as a natural extension of one’s skincare routine.
When the products you use every day are made with high-quality organic ingredients and comfortable textures, make-up ceases to be merely a visual effect. It becomes part of how your skin feels throughout the day.
The brand takes a similarly thoughtful approach to sustainability. Not only through its packaging, but also through the very principle of offering fewer, but better-chosen products – formulations that have a genuine place in daily routines and naturally replace excess.
And it is precisely this approach that is very much in line with what we have been building at Concept Story over the long term: more conscious choices, higher-quality formulations, and products that people keep coming back to over the long term, rather than just seasonally.
In this context, (M)ANASI 7 is not just a brand. It is an approach to make-up that has resonated with us and that we recommend to customers looking for make-up without unnecessary compromises.
Where to find (M)ANASI 7
You can find the entire (M)ANASI 7 collection in our online shop, or try the products for yourself at our store in the centre of Bratislava, where our consultants will be happy to help you choose the right shade.
